Summary of the project
The project aims to address the growing threats of misinformation in modern society, raise awareness among citizens, particularly young people, about identifying false information, promote collaboration among civil society organizations, media, government, and other actors to combat disinformation and ensure the spread of reliable and accurate information. The project aims to protect security and stability in Kosovo and the Western Balkans by preventing political and ethnic tensions caused by false narratives, building trust in institutions and media, and improving decision-making skills and mental well-being of citizens, especially young people.
Project goals
The goal of the project is to empower young people to become true agents of change.
Target groups and beneficiaries
20 young people, aged 18-25;
200 young people from universities/organizations/youth centers;
Communities around young people and the general audience.
Identification of universities/organizations/youth centers and selection of 20 future ‘Media Smart Ambassadors’;
Main activities
Identification of existing knowledge on misinformation;
One-day media literacy training and visit to media outlets;
One-day workshop, group division, and mentoring;
Production of vlogs;
Increasing awareness among universities/organizations/youth centers;
Final event for vlog presentation;
Promotion and advocacy for the need to invest in media literacy education
