Summary of the project
The project aims to address the growing threats of misinformation in modern society, raise awareness among citizens, particularly young people, about identifying false information, promote collaboration among civil society organizations, media, government, and other actors to combat disinformation and ensure the spread of reliable and accurate information. The project aims to protect security and stability in Kosovo and the Western Balkans by preventing political and ethnic tensions caused by false narratives, building trust in institutions and media, and improving decision-making skills and mental well-being of citizens, especially young people.
Project goals
The goal of the project is to empower young people to become true agents of change.
Target groups and beneficiaries
- 20 young people, aged 18-25;
- 200 young people from universities/organizations/youth centers;
- Communities around young people and the general audience.
- Identification of universities/organizations/youth centers and selection of 20 future ‘Media Smart Ambassadors’;
Main activities
- Identification of existing knowledge on misinformation.
- One-day media literacy training and visit to media outlets.
- One-day workshop, group division, and mentoring.
- Production of vlogs.
- Increasing awareness among universities/organizations/youth centers.
- Final event for vlog presentation.
- Promotion and advocacy for the need to invest in media literacy education
Related News:
The Balkan Forum: “𝗠𝗲𝗱𝗶𝗮 𝗦𝗺𝗮𝗿𝘁 – 𝗬𝗼𝘂𝘁𝗵 𝗩𝗹𝗼𝗴 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗙𝗮𝗹𝘀𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻”
SMART Balkans visits the Balkan Forum “Vlogs presentation” event
Workshop with Media Smart Ambassadors and Group Assignment for Vlogs
“MEDIA SMART – Youth Vlog Against False Information presentation

