Summary of the project implemented by Primat plus d.o.o.
“Primat plus” will implement the project “Take the first step. Hitting is not a solution” in a period of 3 months. The main activities are the recording of five video stories, two radio interviews and one text on the topic of femicide. In the past period, several cases of femicide occurred in Bosnia and Herzegovina, so we decided to react quickly and to create a media campaign on this topic. Our media has a specific audience, because we are mostly watched by residents of rural areas and people aged 50 to 70, so during the implementation of the project we will create specific content adapted to that audience. The implementation of the project will be in the Tuzla Canton, and the expected reach through social networks, website, TV, radio YouTube channel is cc million.
Project goals
The main goal is to provide adequate information about the possibilities of protection in cases of femicide, and to present the key segments of preventive action.
Beneficiaries
Women who have had experiences with physical violence or psychological abuse (minimum 10), Associations dealing with the problem of femicide (minimum 3), Audience of Tatabrada Television (100,000 viewers regularly follow the program of Tatabrada Television), Audience that has not yet followed the program of Tatabrada TV ( the goal is to reach a minimum of 20,000 new viewers through this project who will follow the program regularly).
Main activities
- Creating a survey/focus group. This activity involves contacting the interlocutors to whom we will ask several questions about the term “femicide” that have been agreed in advance with the expert consultant.
- Creating scenarios and finding interlocutors for each video stories individually.
- Creation of graphic solutions and branding of video stories.
- Recording 5 video stories recording 2 radio interviews, creating 3 infographics and writing one text. The video stories will be recorded on the ground with representatives of associations that deal with the protection of women’s rights, with women who were victims of violence, with representatives of the MUP, social workers, psychologists…
- Broadcasting of video stories in prime time slots on Tatabrada TV, on Radio Studio D, and on the portals tatabrada.tv and studiod.ba. Also, all video stories will be published on our YouTube channel
- The promotion will take place in two ways. The first way is through the existing promotion channels used by Primat plus (TV channel, radio station, two portals and social networks). All media content will be promoted through social networks. Another way is promotion through led displays.
Related news:
Take the first step – Hitting is not a solution!
