Summary of organization’s strategic orientation
In the next 8 years, the CID aims to strengthen its position as one of the most modern, self-sustainable digital media organizations in the region, with the distribution via several communication channels (web, social media, podcast, internet radio and TV), but also the most influential online community sharing common values and continuously interacting in order to create and affect political and social trends in the country and the region.
Vision: Free society where all men and women have equal rights and opportunities and where the media is free to produce journalism in the public interest, initiate conversations about important topics and sheds light on corrupt practices.
Mission: Buka is an influential regional digital media dedicated to deconstructing social and political myths, delusions and manipulation, and to providing objective reporting, education of the public and consistently fighting for democratic and civilizational values of developed, modern and just societies of the 21st century.
Beneficiaries
General audience (BiH, region and diaspora) – BUKA provides timely and accurate reporting on issues relevant for general public and holds the public and government officials accountable
Journalists – CID’s activities are often aimed at the journalistic community with the objective of promoting reporting in public interest, activist stance and high ethical standards among fellow journalists.
Civil society organizations – Buka reports on actions taken by civic activists, in particular environmental and human rights activists, workers fighting for their rights etc. A significant portion of content on Buka web portal is dedicated to promoting civic activists, thus contributing to their visibility and enabling them to voice their issues, which then contributes to the achievement of their goals. Furthermore, CID periodically provides training for civic activists on how to use digital media to achieve more publicity and gain wider support for their actions. We partner with other CSOs with whom we share common values.
Decision makers – BUKA uses its media influence to push for systemic changes on matters of public interest by raising awareness about social issues and by practicing solution-based journalism.
